Why Eptimize?
SEO-optimization of a website is a set of tasks for increasing its position in the search results of Google, Bing, and other search engines for selected search terms. Its main goal of it is to visit a website and conversions.
SEO provides small and medium-sized business websites receive 80% of their traffic from organic search results. This increases the position of their web resource, and thus more people visit it. Without SEO promotion, even the most solid website will be obscene: content does not make any sense if it is not seen by search engines.
Why and who needs Search Engine Optimization?
SEO optimization is necessary for online stores, service sites, educational course websites, information portals, etc.
So, SEO is a set of specialist actions aimed at getting a high position of the site in the organic search results of Google. An SEO expert will help increase the user traffic of the resource, ensure attendance by target users who are looking for your particular product or service, and complete the targeted action. To clarify- buy, order, subscribe and become your regular customer, subscriber, reader, etc.
Let's do a simple experiment - open Google or any other search service. Enter your query and you will see a numbered list of 10-15 sites on each page. As practice shows, the user rarely goes beyond the second page. So, to attract the most visits to your site, you must be at the TOP. And the higher your site is in the search results, the more likely it is to be viewed by a client.
The main advantages of Search Engine Optimization of the website:
- profitability. Traffic attraction users who entered the key query of interest and came to the site from the search.
- long-term effect. The benefits of optimization persist and rank well for a long time.
- trusting relationship with the audience. First, preference gives to the website, not contest advertising. Next, the stereotype works that successful companies are in the center.
- a nice price. Unlike other options, financial investment in SEO promotion costs the site owner an order of size cheaper. Of course, SEO requires financial investments, but in the long run, it is more profitable than search advertising.
What does SEO include?
SEO includes external and internal optimization. External promotion carries out by placing links on third-party resources, forums, social networks, etc.
Internal promotion requires work on different fronts.
- Content. Text and pictures must be unique and include a certain percentage of key phrases.
- Convenient interface, usability, no page duplicates
- HTML page optimization. Meta tags in the correct order. Headings of different levels, title, description.
- Technical settings: sitemap.xml, robots.txt, indexing, URL format;
- Internal convenient linking, for comfortable movement of the user through the pages of your site.
What is ranking and its main factors?
The ranking is a set of rules that brings your site to the top and raises it above competitors.
Key ranking factors:
- The age of your domain. The older his age, the better the ranking.
- The history of the site's domain is good when its subject matter and owners do not change.
- It is advisable to choose a domain name by the key request that characterizes the subject of your resource. This makes it easier and faster for your target audience to find you.
- Remember about domain sanctions - if three of the ten domains you bought fell under sanctions, it is likely that other domains there
- Ranking factors depending on the content of your resource - short and precise headings (Title, h1, h2, h3 …)
- Remember, pages with text over 3000 characters rank well
- It is better to fill the text with keywords more at the very beginning of the material
- Use keyword synonyms to help search engines better understand the essence of your texts
- Use bulleted or numbered lists, tables in text content - this will make it easier for robots to understand
- Developed usability - make the information on the pages convenient and understandable for your visitors
- Post unique text content and similar images
- The more often you update the content on your pages, the more often Google will index your pages, and the higher the rank of your domain will be
- Be sure to optimize the loading speed of your resource, for example, using Google Speed Insights.
- Mobile-friendly. More people use mobile devices, creating a user-friendly website that resizes to fit the device.
Attracting the target audience to the website.
The main goal of any SEO optimization is to attract the target audience interested in receiving your offer.
If the site has already taken positions in the TOP, why then search engine optimization?
Search engine ranking methods are changing, which forces you to work on website optimization. So, taking first place in the search does not mean that you do not need to work anymore.
Approach the issue of SEO and optimize the resource, taking into account all the latest trends in the development of search robots. You run the risk of losing the first place, returning after a long time to the first pages of the issue. Or not returning at all.
Conclusions "Why do you need to do SEO?"
- to optimize the resource for the main criteria for bringing it to the first place in the search results
- to maintain the already achieved positions of the site
- to attract the flow of the target audience to the site and increase sales
- SEO tools are many times less expensive and more effective, unlike other advertising channels, although visible achievements are noticeable no earlier than after 4-6 months of painstaking work.